BFF is a smartphone app that gives you instant access to a hand- picked group of friends who weigh in on your style dilemmas.

Easily snap a photo, create looks using items you own or want in your wardrobe, and best of all, share looks with your BFF's for real-time advice. No more impulse buys.

No more guessing about what will go with what. With BFF you can go forward with confidence: Style. Ask. Wear.

We all can't have 24/7 personal stylists or walk the red carpet but everyone has moments that are just as important.

Before you become overwhelmed with a questionable fashion moment, get a lifeline from those you trust most.

Plug yourself into your own private network of Best Fashion Friends (BFF) and make every single ouffit an individualized style statement that best expresses who you are.